Here is a film that breaks down an unbelievable strategy to win the election. The famous political consultants prescribed a simple formula, which should resonate with American Politics.
- Simplicity – the ability to simply state, in a single phrase, what you will do for the voter.
- Relevance – the ability to tell the story in the eyes of the voter.
- Repetition – the relentless effort in telling the story over and over and over again.
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